Looking to try before you buy?
Having shipped over 168,000 orders, we know that purchasing a large order can be intimidating. That’s why we offer a free sample of both our dry and wet food—you just cover the shipping. This way, you can easily determine if our products are right for your dog without any stress.
The benefits of our natural ingredients
Our customers love what we do, as do we!
Along with our long experience and high quality ingredients, we believe that love is the most important component of our pet food. Happy Dog has been developed by our own vets and it's their scientific approach that makes us unique. Every bag is natural, balanced and will provide a great shiny coat and a healthy happy dog.
Best selling categories
Happy Dog's Paw to Paw
With every £10 a customer spends, we Happy Dog will donate a day's worth of food to a dog in need.
Shop Best Sellers
Recent blog posts
-
Puppy Feeding Guide
From the first to their last steps. Our diets are developed by vets to make sure your loved ones get the nutrition they require. Discover Happy Dogs’ two-phase diet designed to give your pup the best start in life.
-
-
Specially Designed Puppy Kibble
Understand why we’ve chosen to design our puppy dry food in an easy breakable and easily digestible heart shape. Our heart-shaped kibble is perfect for developing puppies.